Problem Analysis - Branding/Signage

Coming

Ident Idea

Me and Marc have spoke alot about the idea of the ident,

and the idea is that we want to use images, not video,

so an idea we had in mind was flicking images between advertisments,

but you don't find out what they are about till the last image which will be the Bacardi Logo with a slogen,

up to now we have "The Mojito Effect" whether that will change we will see.

We got the idea of the flicking images from "Snatch" Franky Four Fingers,

Look at the video above, from 28 seconds to 31 seconds,

Something along those lines.

Before & During First Crit

Before Crit:

Myself and Marc had the idea of designing a packaging for some sort of Bacardi Rum bottle,

along with a Poster Campaign, and a T.V ident.

Images of our package work!

After Crit:

We presented our pitch to the group and tutors, and got advice given,

we feel the crit went well, and we got alot out of it.

and it has totally changed our perspective on the brief,

we have binned the idea of doing packaging and souly focusing on the Ident and Poster Campaign,

we are likely to use photography for the design.

we are keeping some of the ideas we still first had,

but we are approaching them differently.

Patterns

Me and Marc where looking into the different cocktails possible to buy,

and we thought of the idea of using patterns, and the examples that came to mind where 'Lynx'

as each sense has its own pattern and design,

So we thought for each cocktail we do we could have a different patter/design for that flavour.

Examples:

Existing Bacardi Advertisements

Was looking into existing advertising, and the first one I came across, reminded me of an idea me and Marc had.

The empty glass with a napkin, but ours would have a phone number to go with the "flirty" idea.

Existing Bacardi Advertisements:

Bacardi Website

The Bacardi website is well layed out and designed,

all the movements and sounds work well with how the screen displays.

This could come in pretty handy to us, as we aim to produce a ident, could possible use something along these lines?

I advise a quick look:

http://www.bacardi.com/

We are looking into cocktails,

improving the look and making it all look more appealing.

Looking into the Bacardi website, their is a section on "Cocktails"

IMAGES

Also looking into the Mojito side of cocktails.

IMAGES

Then as well as cocktails, they of course have the other range,

Bacardi Rum, Bacardi Breezers and others.

History of Bacardi

Since the beginning of Bacardi, they have always kept the same logo,

for bottled prints,

But the type face has changed a couple of times,

as you can see on the second video below.

As a pair, me and Marc are looking into the history of Bacardi,

seeing if there is anything that we can find that we could use, or something we can find useful to put into our work.

We have had a chat and decided we would like to do an ident for part of our brief,

we found these few videos of the history of Bacardi on the Bacardi website.

The way the video is designed and produced is good,

flows really well and is also appealing on the eye.

This video was also on the website,

this could be handy, as we are changing the typeface, they show existing and past typeface Bacardi have used.