When we kicked started the brief we thought it would be a good idea to design a appealing packaging for the Bacardi bottle,
something that would look good on the shelves of supermarkets or a off license.
At this point we where kind of ignoring the brief, with the fact that it was meant to be aimed at males, promoting it,
we where just designing something that was appealing for both male and female.
We explored with plenty of ideas, and different ways the box can be constructed to open and close,
what would be in the box, how it would all fit in,
but after the first crit we where persuaded out of doing it and taking a different and much more stronger approach.